Marketing Strategies for Cat Adoptions

Are you charged with promoting cat adoptions or cat-related events at your agency? We hope these resources will provide information, tools and inspiration to help you get the job done!

Fee-Waived Adoptions will reassure you about waiving fees and help you get a program started.

Marketing to Dramatically Increase and Sustain Adoptions is part of a free webinar series presented by promotions guru Bonney Brown.

Data Collection Worksheet (.xls) can help you collect data on the success of your adoption promotions and special events. Track visitors, adoptions, and revenue from all sources, and compare them against a comparable time period.

Data Collection Form (.doc) is another tool that lets you record data during your promotion to enter later in the spreadsheet. The form also includes definitions of the key data points to collect.