Shelter Animal Placement Marketing Guide
The ASPCA® Adoption Center places dogs and cats into adoptive and foster homes as well as with placement partners. Each placement type requires a slightly different marketing approach for creating bios, photos, and videos. Grab our guide to get tips on placing all kinds of pets, including special needs dogs and cats.
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Featured Tools & TipsSee All
Adoption Promotions for Harder-to-Place Dogs and Cats
Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.
Marketing Checklist for Animal Shelters and Rescues
Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.
Foster Pet Social Media Graphics
Use these social media overlays to promote animals available for adoption through foster homes.
Latest NewsSee All
A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient
As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.