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Tools & Tips
  • Shelter Animal Placement Marketing Guide

Shelter Animal Placement Marketing Guide

orange and white cover featuring title of download Animal Placement Marketing Guide

The ASPCA® Adoption Center places dogs and cats into adoptive and foster homes as well as with placement partners. Each placement type requires a slightly different marketing approach for creating bios, photos, and videos. Grab our guide to get tips on placing all kinds of pets, including special needs dogs and cats.

Get the Placement Guide

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  • Animal Placement Marketing Guide

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We have lots more on this subject:

Topics: Adoption & Placement , Promotions & Events
Type: Job Aid Downloads

Featured Tools & Tips

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Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.
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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.
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Foster Pet Social Media Graphics

Use these social media overlays to promote animals available for adoption through foster homes.
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Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

Latest News

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ASNA staff celebrate their 500,000th patient
News

A Pup Named Pumpernickel is ASPCA Spay/Neuter Alliance’s 500,000th Patient

As of October 11, 2022, half a million animals have been spayed and neutered by the ASPCA Spay/Neuter Alliance (ASNA). The landmark patient was a puppy named Pumpernickel.

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News

ASPCA Kitten Nursery and Foster Families Help 10,000th Kitten

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

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