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How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Northern Tier Shelter Initiative Zoomie #3: Collaborating with Indigenous Communities to Advance Animal and Human Welfare

Discover ways to partner with indigenous communities that help people and pets.

Virtual Animal Adoption Meet and Greet Example

Wondering what a virtual meet-and-greet straight from your foster family’s home looks like? Check out this video example.

Fireworks Safety Tips Poster and Social Media Graphics

Share this poster with your foster families and adopters to give them tips on how to keep their dogs, cats, and equines safe during fireworks.

Sample Post-Adoption Follow-Up with Scripts and Email Templates

Use this sample adopter phone survey and email templates to conduct post-adoption follow-ups.

Moving Forward and Preparing for the Future: How Shelters Responded to COVID-19

Join our roundtable discussion about how 3 organizations managed the pandemic and what insights they will carry into the future.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

Preventing & Treating Separation Anxiety in Dogs

Share these resources with dog adopters and foster families to help them recognize and treat the signs and symptoms of separation anxiety.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Join The Rescue Effect