Going live for an event, campaign or just to show off shelter pets can give a big boost to your social media strategy and engagement. Here's how to go live on Facebook, Instagram and Twitter. Reaching out to the community through live video helps supporters feel more connected to your organization and its lifesaving mission.
Read through the steps, then watch video demonstrations for Facebook, Twitter and Instagram live.
Once you’ve logged in, you’ll be directed to your Business Page.
You should see a row of four icons on your home screen (Publish, Photo/Video, Live, Event). Click the Live button to pull up your camera!
From here, tap the text box to enter a short summary of what’s happening for viewers who may tune in late. Be sure to include relevant hashtags (#MeowForNow, #FindYourFido, #HelpAHorse, for example) too!
To include your location, click the map pin icon below the text box. Select or search for your location in the pop-up.
Below the text bar you’ll find some filter options. We don’t typically use them but they can be fun when done well.
Finally, if your page is registered as a non profit and can accept donations via Facebook, click the (…) button on the bottom right of the screen. This will allow you to include a donate button on your livestream!
Once you’re ready, click Start Live Video. (Note: to shoot a horizontal livestream, rotate your camera before hitting Start!)
End the livestream by clicking the red button, and be sure to post/keep the video when prompted.
Download and log into the Instagram app.
Once you’re logged in, you’ll be directed to your home screen.
Just swipe the screen to the right to access your camera!
Your camera will automatically be set to ‘Normal’, displayed on the bottom of the screen. Swipe or click over to ‘Live’ to the left, and you’ll be prompted to start recording. IG doesn’t offer video descriptions, so you’ll want to repeat your messaging while filming in case viewers jump in late.
Download and log into the Twitter app.
Click the icon in the top right corner to compose a new tweet.
Add a description of your livestream. Be sure to include your hashtags!
You should see a ‘Live’ button at the bottom of your text box. If this doesn’t appear as shown in the video, click the photo icon in the bottom of the screen. You should then be prompted with the ‘Live’ button in your photos.