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10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

How to Facilitate Dog Adoptions Directly from Foster to Adoptive Homes

Download and customize protocols to help facilitate dog adoptions directly from foster to adoptive homes.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

How to Write Compelling Bios

Whether you’re going for bios that are sweet and simple or ones that have a little more flair, download these resources to help keep your copy compelling.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

How to Run a Virtual Adoption Event

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

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