5 Ways to Promote Black Cats
Black cats are special all year round, but sometimes they need a little extra marketing magic to find adoptive homes.
If you’re looking to promote your dark-furred felines during Black Cat Appreciation Day on August 17, Halloween, or whenever black is in season (that would be anytime), we’ve got you covered! Check out these promos from shelters and rescues and get even more black kitties adopted!
Host a pop-up adoption event around Black Cat Appreciation Day or during October and include all your sable-colored felines. Choose a catchy name to fit the theme, and feel free to decorate the kennels for the occasion with holiday-themed accessories.
Check out this “I’ll Be Your Boo” Halloween event example from Animal Outreach of Shelby County in Shelbyville, IN.
Engage your community by asking them to share photos of their black cats on social media. Together you can all highlight the joy of having a black feline in the family. Saved By Zade in Eaton Rapids, MI, posted, “There’s a little panther in all of them,” and asked adopters to share photos of their own panthers.
Grab some cheap costumes, or create your own, and dress up a litter of black kittens to promote extra cuteness. Get inspired by Greenhill Humane Society in Eugene, OR, and their costumed “bats.”
Promote all your black and tuxedo cats available for adoption during October to help raise awareness and increase their adoption. Check out this example from Humane Society of Loudoun County, in Leesburg, VA, in honor of Black Cat Awareness Month.
Take advantage of Friday the 13th and consider reducing or waiving fees for black and tuxedo cats, like Humane Society Naples in Naples, FL, did.
We have lots more on this subject:
