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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Tips for Socializing a Puppy

Follow these two creative tips for socializing puppies during periods of social distancing.

Intake Protocol for Kitten Foster Programs

Download and customize this kitten intake protocol to help make your organization’s intake screening procedures thorough and consistent.

Teaching Cats to Ride in Carriers

Share this resource with your cat adopters and foster families to help make trips in carriers less stressful for everyone.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

5 Uses for QR Codes in Animal Shelters

Learn how your animal shelter can use QR codes to increase adoptions and manage your operations more efficiently.

Join The Rescue Effect