Search Search Search Topic Equine Welfare Equine Adoption Adoption & Placement (-) Reaching & Supporting Adopters Foster Care Promotions & Events Active FiltersReaching & Supporting Adopters Group 9 Clear All How to Host A Virtual Adoption Event Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter. 5 Tips for Marketing Adult Cats Effectively It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight. Meet-and-Greet Experiences that May Impact Dog and Cat Adoption Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet. How to Go Live on Facebook, Instagram, and Twitter Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live. Refresh Your Marketing for Long-Term Shelter Animals Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals. Advocating for Meaningful Animal Welfare Policies Through Storytelling Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together. 10 Ways to Thank Animal Foster Families Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families. Marketing Checklist for Horse Adoption Organizations Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines. Technology Resources for Virtual Meet-and-Greets and Adoption Processing When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.