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Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

10 Tips for Hosting Virtual Equine Adoption Events

Follow these tips to generate exposure for your adoptable horses and help them find their new homes.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Equine Fostering Q&A with Bluebonnet Equine Humane Society

Increase your capacity and place more horses into homes with fostering tips from Bluebonnet Equine Humane Society.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

Equine Fostering Q&A with Hickory Hill Farm

Increase your capacity and place more horses into homes with fostering tips from Hickory Hill Farm.

Join The Rescue Effect