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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Facilitate Dog Adoptions Directly from Foster to Adoptive Homes

Download and customize protocols to help facilitate dog adoptions directly from foster to adoptive homes.

New ASPCA Survey: Vast Majority of Dogs and Cats Acquired During Pandemic Still in Their Homes

As COVID-19 restrictions are lifted, 90% of dogs and 87% of cats are still in their homes.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

12 Technology Tips for Virtual Meet-and-Greets

Use these technology tips to make sure your virtual meet-and-greets are glitch-free.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.