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How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Northern Tier Shelter Initiative Zoomie #3: Collaborating with Indigenous Communities to Advance Animal and Human Welfare

Discover ways to partner with indigenous communities that help people and pets.

Virtual Animal Adoption Meet and Greet Example

Wondering what a virtual meet-and-greet straight from your foster family’s home looks like? Check out this video example.

Moving Forward and Preparing for the Future: How Shelters Responded to COVID-19

Join our roundtable discussion about how 3 organizations managed the pandemic and what insights they will carry into the future.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Tips for Socializing a Puppy

Follow these two creative tips for socializing puppies during periods of social distancing.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Pet Adjustment Periods: The 3 Days - 3 Weeks - 3 Months Guide

Learn the importance of the 3-3-3 guideline for pet adjustment to help support adopters and fosters on what to expect during this period.