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Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Fewer Animals Available for Adoption May Mean More Animals Go Home

Discover how one organization increased cat adoptions by reducing the number of cats available for adoption.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

How to Cut Foster Home Wait Times With On-Deck System

Find out how an on-deck foster system can streamline your process and move animals more quickly into foster homes.

Contract Language for Unaltered Animal Adoptions

Add this language to your adoption contract when adopting out unaltered animals in order to release your organization from liability and ensure the adopter will spay/neuter the animal when services are available.

How to Get Great Photos of Your Available Animals

Ten tips for taking quality photos that'll get your adoptables out the door and into loving homes.

Making Offsite Cat Adoptions Successful

These tips on successful offsite cat adoption processes can help cut the length of stay for your shelter’s felines.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Join The Rescue Effect