Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
Horse Matchmaking 101: Evaluation and Training
Learn about systems and processes that can be adopted by any shelter or rescue to increase the number of successful equine adoptions.
Supercharge Equine Adoptions with Innovative Marketing
Looking for clever ways to promote your available equines? Discover how 3 equine organizations use creative marketing ideas to find homes for horses.
Expert Tips for Telling, Pitching & Sharing Your Stories
Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.
4 Tips for Equine Matchmaking
Learn five tips to make better adoption matches for the equines in your care.
Evaluating Horses for Better Matchmaking
Learn how one organization evaluates horses to match them with the right adopter.
How to Place Hard-to-Adopt Equines
Do you take in equine who are challenging to place for adoption? Learn how to find good homes for your “hard to adopt” horses.
6 Tips for Placing Special Needs Horses
Learn 6 tips for placing special needs and unrideable equine into good homes.
13 Social Media Tips for Equine Groups and Others
Here are 13 creative tips to get equine adopters lining up outside your barn door.
Tips on Creating Effective Adoption Contracts for Horses
Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.