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Fewer Animals Available for Adoption May Mean More Animals Go Home

Discover how one organization increased cat adoptions by reducing the number of cats available for adoption.

Adopt All Your Kittens in a Day: How to Hold a Low-Stress Event

Prepare for kitten season with this free webinar on planning and executing a mega-adoption event that's low on stress but high on adoptions.

Adoption Programs & Promotions

Conversational Adoption Counseling

Conversational adoption counseling helps you get the information you need while reducing adopter stress and creating a positive impression.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

They Did It: Broodmare Adoption Programs

Discover how 2 equine organizations built broodmare placement programs to answer a unique and critical challenge in horse rescue.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

6 Simple Steps to Setup an Adoption Ambassadors Program

Use these 6 easy steps to take you from idea to reality with your Adoption Ambassadors program.

13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.

Research Behind Adoption Ambassadors

Research conducted by the ASPCA has found that empowering fosters to find adopters is a simple and powerful strategy for saving more lives.