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Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

ASPCA Northern Tier Shelter Initiative (NTSI)

The Northern Tier Shelter Initiative (NTSI) is an ASPCA program that provides grants, free consultations and training to brick-and-mortar shelters, non-profit veterinary clinics, and Indigenous communities.

10 Tips for Hosting Virtual Equine Adoption Events

Follow these tips to generate exposure for your adoptable horses and help them find their new homes.

Life Beyond the Shelter – Research Findings & Welfare Implications of the Feline Spectrum Behavior Assessment

Learn insights and welfare insights from research on the feline spectrum behavior assessment.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

The Rescue Effect: Tools & Resources for Animal Shelters

Join The Rescue Effect campaign in 2025. We're providing shelters and rescues the tools and resources they need to increase critical adoption, foster and community engagement without having to change any processes or policies.

ASPCA Kitten Foster Training Course

This short course will provide you with the necessary information to begin your feline fostering journey. This course can be used by other shelters to train fosters on caring for kittens and preparing them for adoption.

5 Free (Or Darn Close) Feline Enrichment Ideas

Here are some ideas for enrichment on the cheap.

Video Tips for Helping Cats Transition into New Homes

Send these videos to your cat foster families and adopters to teach them how to help make their cat’s transition into their new home as smooth as possible.