
The Rescue Effect: Tools & Resources for Animal Shelters
Working together, we save more lives.
Launching in August and continuing through October, The Rescue Effect is the ASPCA’s national campaign dedicated to helping animal welfare organizations increase adoptions and engage the public. When we help one animal, we help many.
Use the toolkit and resources below during The Rescue Effect campaign and beyond to support your staff and animals. Find ideas for increasing adoptions through events, marketing your animals, and connecting your community to your important mission.
Customizable Shelter Toolkit

Grab these downloadable, customizable social media layouts, messaging templates and web graphics and start promoting your events and animals. Download the complete toolkit now.
Join The Rescue Effect Today
Sign up as a participating shelter to get even more support and resources!
Questions?
Contact us at rescue.effect@aspca.org