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Promotions & Events

In this section you’ll find adoption promotions and event planning resources to help you save more lives.

5 Tips for Thanking Donors

Use these five basic tips for showing gratitude to donors, building goodwill—and potentially fostering larger donations in the future.

Intake Pathways for Open-Admission Horse Adoption Agencies

Equine open admission programs are a great way to serve your community and prevent horses from going to low-end auctions.

7 Tips for Messaging Kitten Season

With some good messaging you’ll have a better shot of bringing more donors, volunteers and foster families on board.

Fertilizers: A Growing Problem for Pets

Fertilizer ingestion is common with small animals, reports the ASPCA Animal Poison Control Center.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

5 Tips on Leveraging TikTok for Animal Shelters and Rescues

Use these tips to help get your staff up and running on the TikTok app and start promoting your animals in a fun, interactive way!

Hypothermia Prevention for Spay/Neuter Patients

Download resources to assist with gentle animal handling of cats at your spay/neuter clinic.

Scent Games for Canine Enrichment

Keeping dogs enriched while they are in your care is crucial to their well-being. Try out our DIY scent game made with free and inexpensive materials.

They Did It: Hired a Social Worker for Their Animal Shelter

Gateway Pet Guardians hired a Community Support Manager to support the people and pets in their community