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Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

Roll Out the Welcome Mat: How to Find and Support Equine Adopters

Find out how two horse rescues appeal to and support a variety of equine adopters while ensuring good matches for their horses.

How to Improve Equine Adoption Profiles to Increase Adoptions

Help horses put their best hooves forward by improving adoption profiles. With a few enhancements, you’ll increase successful adoptions.

3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

How to Create a Customer-Friendly Horse Adoption Application

Discover how to welcome equine adopters to your organization with a friendly approach and simple adoption application or adoption interest survey.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

Join The Rescue Effect