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Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

Reduce the Risk of Feeding Horses Contaminated Hay

While horses may normally avoid ingesting noxious weeds or moldy hay, they can be more likely to ingest them when mixed into their feed.

3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners

Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

They Did It: Reduced Length of Stay Through an Efficient Intake Process

Having an intake process that accurately and efficiently assesses individual horse’s needs helps you plan the pathway to the best outcome for the horse.

How to Take Compelling Photos of Adoptable Horses

Learn how to attract equine adopters by taking compelling photos of every horse in your care.

Roll Out the Welcome Mat: How to Find and Support Equine Adopters

Find out how two horse rescues appeal to and support a variety of equine adopters while ensuring good matches for their horses.