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Supercharge Equine Adoptions with Innovative Marketing

Looking for clever ways to promote your available equines? Discover how 3 equine organizations use creative marketing ideas to find homes for horses.

How to Take Compelling Photos of Adoptable Horses

Learn how to attract equine adopters by taking compelling photos of every horse in your care.

ASPCA Increases Nationwide Equine Adoption Efforts with Addition of The Right Horse Initiative

Learn about the ASPCA’s addition of The Right Horse Initiative to our roster of lifesaving programs.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Adopt a Horse Month Promotional Downloads and Graphics

Download your guide for Adopt a Horse Month and learn some best practices to promote your adoptable equines.

Getting Better Together: How to Embrace, Establish and Empower Equine Adoptions

Want to increase horse adoptions and make great matches at the same time? Join us as two equine adoption agencies share their secrets.

6 Tips for Getting Donkeys Adopted

Need help finding homes for donkeys? Learn six donkey-adoption strategies from the Humane Society of North Texas.

They Did It: Reduced Barriers for Equine Adopter Engagement and Post-Adoption Support

Discover how West Virginia Horse Network used creativity and innovation to both attract and support first-time equine adopters.

How to Create a Customer-Friendly Horse Adoption Application

Discover how to welcome equine adopters to your organization with a friendly approach and simple adoption application or adoption interest survey.

They Did It: Broodmare Adoption Programs

Discover how 2 equine organizations built broodmare placement programs to answer a unique and critical challenge in horse rescue.