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Providing Guidance to Horse Owners

Provide your followers with the support they need to care for their own horses during the COVID-19 crisis.

Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

Conair Product Donation Adds Prizes to Help a Horse Home Challenge

Conair has donated more than $300,000 in grooming supplies to the ASPCA Help a Horse Home Adoption Challenge 2019

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

They Did It: Equine Open Admission Shelter

Discover how 2 organizations moved to an open admission model to save equines and support their communities.

FAQs about Horse and Donkey Microchipping

Learn why and how to microchip horses and donkeys with these informative FAQs.

Equine Fostering Q&A with Bluebonnet Equine Humane Society

Increase your capacity and place more horses into homes with fostering tips from Bluebonnet Equine Humane Society.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

Join The Rescue Effect