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Increasing the Odds of a Successful Adoption

Discover the best ways to prepare and provide support for adopters bringing a new dog into their home.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

10 Ways to Thank Animal Foster Families

Try these free and low-cost tips to show gratitude for your animal shelter or rescue’s foster families.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

6 Simple Steps to Setup an Adoption Ambassadors Program

Use these 6 easy steps to take you from idea to reality with your Adoption Ambassadors program.

Tips to Make Dog Adoptions Stick

Follow these tips from dog expert Patricia McConnell to help maximize the chance for a lasting dog adoption.

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