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Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

6 Simple Steps to Setup an Adoption Ambassadors Program

Use these 6 easy steps to take you from idea to reality with your Adoption Ambassadors program.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Video: Getting Your Available Animals Zoom-Ready

In this video, Renee Dunaway, ASPCA Senior Manager of the Behavior Rehabilitation Center's Learning Lab, offers tips and tricks for getting Zoom-ready.

Virtual Animal Adoption Meet and Greet Example

Wondering what a virtual meet-and-greet straight from your foster family’s home looks like? Check out this video example.

Matchmaking Made Easy: Conversational, Nonjudgmental Adoption Counseling Tips & Language Guide

Download these easy conversation guides to help with nonjudgmental adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Tips for Socializing a Puppy

Follow these two creative tips for socializing puppies during periods of social distancing.

Join The Rescue Effect