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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Meow for Now: Kitten Health, Behavior, & Wellness

Elevate your kitten foster program with kitten health and behavior resources for staff and foster families, including intake protocols and downloads for determining a kitten’s age and tips on kitten socialization.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Adopt All Your Kittens in a Day: How to Hold a Low-Stress Event

Prepare for kitten season with this free webinar on planning and executing a mega-adoption event that's low on stress but high on adoptions.

Effectively Message How to Help Found Kittens

Access effective communication tools to engage and empower your community to know what to do when they find kittens who aren’t really lost.

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

Northern Tier Shelter Initiative Zoomie #3: Collaborating with Indigenous Communities to Advance Animal and Human Welfare

Discover ways to partner with indigenous communities that help people and pets.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

Pet Adoption Certificate from Foster Family to Adopter

Dog foster families can share this adoption certificate, which serves as a commemoration of the pup’s gotcha day and a contact information sheet.

Join The Rescue Effect