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How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

10 Cat Adoption Promotion Samples

Adopt a Shelter Cat Month is the perfect time to get your marketing on and try a new promotion. We’ve gathered some of our favorite examples and samples.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Making Offsite Cat Adoptions Successful

These tips on successful offsite cat adoption processes can help cut the length of stay for your shelter’s felines.

Collect Adoption Interest with Online Applications

Check out these online adoption interest applications and use them as inspiration to create your own.

Adoption Ambassadors Resources: Adopter Hot Spots

This customizable download can be used to help Adoption Ambassadors and foster volunteers connect with potential adopters at hot spots around town.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

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