7 Ideas to Promote Your Shelter Animals on Black Friday

Want to get more pets adopted in time for the holidays? Go ahead, try a Black Friday adoption promotion! Here are some great cat and dog promotions from your colleagues in the field.

Remember to share your promotions across social media or try creating a Facebook event so your followers can RSVP and share with their friends.

Put the spotlight on all the black-coated animals in your care with a Black Friday special adoption event. Consider reducing or waiving fees for any black cat, dog, or equine, like Maryland SPCA in Baltimore, MD.

Black Friday is also a great time to draw attention to your harder-to-adopt animals. Downey Animal Care Center in Downey, CA, used the occasion to host a weekend-long event with reduced fees for large-breed dogs.

Rescue Village in Novelty, OH, dedicated Black Friday to all their felines and added a sweet message: Because you can’t buy love, but you can adopt, which is pretty much the same thing.

If your organization periodically hosts no-fee or waived-fee events, try something a little different, like a “name your price” adoption promotion. Animal Rescue League of Iowa in Des Moines, IA, used this tactic for a weekend-long promotion with a snazzy graphic to help increase awareness.

Reach out to local businesses or larger companies and ask them to sponsor your organization’s adoption event. Not only does this help subsidize adoption fees, it’s also great publicity for your shelter or rescue and your partners! Check out information from Jacksonville Humane Society in Jacksonville, FL, about their sponsored event.

Attract more adopters by using a catchy, themed slogan, like “Cuddle-Buster Special.” Use this adoption flyer from Brightside Animal Center in Redmond, OR, for inspiration.

Placer SPCA in Roseville, CA, offered reduced adoption fees for 14 hours in order to create more buzz.