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5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Meet Your Match Pet Adoption Program

Meet Your Match is a research-based adoptions program proven to increase adoptions and decrease returns. Learn about Canine- and Feline-ality

Relocation Interview with Second Chance Animal Services, Destination Shelter for ASPCA’s Milestone Transport

Second Chance Animal Services and “Almost Home” destination for transported pets

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

They Did It: ‘Name Your Price’ Cat Adoption Event

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

4 Tips for Prepping Animals Before a Big Adoption Event

Preparing your animals for a large-scale event is a big undertaking. Use these four tried-and-true tips from your colleagues in the field.

How to Throw a Shelter Kitten Shower

These kitten shower ideas are intended to make kitten season a bit easier, help you recruit foster families—and bring some fun to your community.

Join The Rescue Effect