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They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Free Adoptions: Why to Do Them, Finding Funding & Operational Considerations

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

10 Ways to Celebrate Halloween with Shelter Animals

Here’s some spook-tacular inspiration from your colleagues in the animal welfare field—all treats, no tricks! Have some Halloween fun at your shelter this year.

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