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Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

See how Cat Adoption Team created a kitten foster mentor program that provides backup medical care to kitten fosters.

The ASPCA New York Kitten Nursery reaches a new milestone and celebrates helping its 10,000th kitten with the help of foster families.

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Get this downloadable guide that explains the specific needs of community cats in a spay/neuter clinic.

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

Try a short-term fostering program over the holidays (or any time) to engage new volunteers!