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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Help a Fearful Cat in a New Home

Share this guide with cat adopters for tips and best practices to help frightened felines adjust to their new homes.

Waiving Adoption Fees at the ASPCA’s Adoption Center

The ASPCA Adoption Center's successful fee-waived program began in September 2008 when it launched a "Free Over Three" promotion for cats three years and older and adoptions soared!

Online Course to Increase Horse Adoption and Get More Supporters

This short training offers matchmaking strategies to build long-term adopters and supporters using conversation-based adoption counseling.

How to Home Special Needs and Unrideable Horses

Learn effective strategies for adopting out special needs and unrideable horses with tips from two different horse rescues.

Equine Fostering Q&A with Bluebonnet Equine Humane Society

Increase your capacity and place more horses into homes with fostering tips from Bluebonnet Equine Humane Society.

Video Tips for Helping Cats Transition into New Homes

Send these videos to your cat foster families and adopters to teach them how to help make their cat’s transition into their new home as smooth as possible.

Adoption Ambassadors Resources: Take-Home Checklist

This checklist will ensure your Adoption Ambassadors are leaving your shelter with all the supplies they need to care for and market their foster pets.

Adopter Support: Helping Adopters Succeed

Learn about a successful post-adopter support program that proactively reaches out to adopters to offer assistance with common problems.

How to Help and Ultimately Adopt Out Undersocialized Kittens

Want to know how to help undersocialized kittens get adopted? Join us as we cover how to work with fearful kittens and get them adopted.