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Turn your Foster Caregivers into Expert Marketers

Use these resources to move more animals directly from foster homes to adoptive homes by training your foster caregivers to be expert marketers.

They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

Diarrhea Protocol for Kitten Foster Programs

Download and customize this kitten diarrhea protocol to help your program identify and respond promptly to foster kittens with diarrhea.

Four Paths to Adoption Success

Patricia McConnell offers simple tips in four key areas that can help smooth the transition period for your adopters and their new pets.

Foster Care Contact Sheet

Animal Rescue League of Boston uses this form to help ensure their fosters can reach them 24/7. You can download a copy right here.

How to Start or Elevate an Adoption Ambassadors Program

Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.

5 Ways to Promote Black Cats

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Resources for Adopt Me Vests

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

4 Tips for Equine Matchmaking

Learn five tips to make better adoption matches for the equines in your care.