The Rescue Effect: Working Together, We Save More Lives
Nearly 6 million animals entered U.S. shelters in 2025. Launching in August and continuing through October, The Rescue Effect is the ASPCA’s national campaign dedicated to helping organizations like yours increase adoptions and fosters and engage the public. It’s a ripple: When we help one animal, we help many.
You're Invited! Join The Rescue Effect
Sign up for updates about The Rescue Effect and you'll be added to our Shelter Finder map to help bring more adopters and fosters to your door.
Get The Rescue Effect Toolkit
Download our robust toolkit of marketing materials and adopter and foster resources to help you amplify your work throughout the campaign and place more animals in homes.
More Helpful Resources
We've curated practical, livesaving tips and ideas to help you place more animals during The Rescue Effect and beyond. Explore additional resources from our trusted partners, including research on foster program trends, adoption best practices and national benchmarking data.
