Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
How to Host A Virtual Adoption Event
Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.
Facebook Best Practices for Veterinary Professionals & Businesses
This webinar will provide social media information and tips that busy veterinary professionals can put to use right away.
How to Use Facebook to Drive Social Media Engagement, Increase Donations, and Drive Adoptions
Learn from experts at Facebook and the Dodo how to use these powerful social media platforms to increase your dog adoptions.
How to Go Live on Facebook, Instagram, and Twitter
Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.
They Did It: Surprise Kitten Visit
Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.
Collect Adoption Interest with Online Applications
Check out these online adoption interest applications and use them as inspiration to create your own.
How to Facilitate Dog Adoptions Directly from Foster to Adoptive Homes
Download and customize protocols to help facilitate dog adoptions directly from foster to adoptive homes.
How to Start or Elevate an Adoption Ambassadors Program
Exciting things can happen when shelters and rescues empower foster parents to market and directly adopt out their own foster dogs! Learn Adoption Ambassadors step-by-step.
Refresh Your Marketing for Long-Term Shelter Animals
Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.