Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
How to Write Horse Adoption Listings
Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.
Marketing Checklist for Horse Adoption Organizations
Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.
5 Ways to Engage Potential Horse Adopters
Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.
3 Tips for Growing Your Own Adopters by Welcoming First-Time Horse Owners
Discover how one agency has found success cultivating their community’s horse enthusiasts into quality adopters—and how you can do the same.
They Did It: Created a Barn-Leasing Program to Grow Their Own Horse Adopters
Learn how an innovative barn-leasing program allows new adopters a place to board their horses and maintain the sense of community they've built with like-minded horse lovers.
10 Tips for Hosting Virtual Equine Adoption Events
Follow these tips to generate exposure for your adoptable horses and help them find their new homes.
13 Social Media Tips for Equine Groups and Others
Here are 13 creative tips to get equine adopters lining up outside your barn door.
Providing Guidance to Horse Owners
Provide your followers with the support they need to care for their own horses during the COVID-19 crisis.