Tools & Tips
Explore hundreds of how-tos, guidelines, case studies, and more to help you get inspired, improve your work, and save more lives.
Increasing the Odds of a Successful Adoption
Discover the best ways to prepare and provide support for adopters bringing a new dog into their home.
The Rise of the Meme: How to Engage Your Audience in Social Media
Learn how to effectively engage your fans and followers on social media channels.
Discover the best ways to prepare and provide support for adopters bringing a new dog into a home with one or more resident dogs.
Maximizing Offsite Cat Adoption Success (Part One)
Learn why and how to get cats in front of potential adopters with offsite adoption events.
Maximizing Offsite Cat Adoption Success (Part Two)
Learn how to get cats in front of potential adopters with offsite adoption events.
Adopter Support: Helping Adopters Succeed
Learn about a successful post-adopter support program that proactively reaches out to adopters to offer assistance with common problems.
They Did It: Surprise Kitten Visit
Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.
Is Your Adoption Process Really Working?
Adoption applications are created to meet goals, but how do we know they are working? Learn how to implement changes that will refine your process.
How to Go Live on Facebook, Instagram, and Twitter
Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.