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Preparing a Press Kit

Make sure to include these basic contents in your press kit, ensuring media contacts understand your mission and organization.

8 Tips for Effectively Communicating During a Crisis

Learn tips to engage the community during urgent and crisis situations when your animals (and staff) need it most.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Foster Animal Health Care

Learn valuable information to help support your animals in foster homes.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Managing People Resources

This section contains tips and tools to help you hire, manage and, if necessary, correct the people who help you get the work done of saving lives.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

Privacy Policy

Here's all the info on how we use personal and non-identifying information collected by the ASPCA

10 Tips for Hosting Virtual Equine Adoption Events

Follow these tips to generate exposure for your adoptable horses and help them find their new homes.