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They Did It: Raised More Than 25% of Their Annual Fundraising Goal During One Event

What made Heart of the Valley Animal Shelter’s signature “Dog Ball” fundraiser so successful? Executive Director Marla Caulk shares her tips.

Spa Day for Kitteh Shelter Cat Enrichment Ideas

Using everyday items like toothbrushes, paint rollers, outgrown children’s socks, oil pans, and T-shirts, you can pamper and comfort your felines.

Leveraging Facebook to Promote Your Big Adoption Event

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Step 2: Select Animals for the Program

One step in the six simple steps to starting the Adoption Ambassadors program.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Remembering Julie Morris, Animal Welfare Visionary

Julie Morris was a leader and visionary in the field of animal welfare, and news of her death is devastating. This is our tribute to her life and work

6 Steps to Create an Adoption Academy and Increase Horse Adoptions

Learn six steps to create an equine adoption academy and grow your own horse adopters.

Tips for Reporting Animal Cruelty

Check out our 8 tips for reporting animal cruelty and share them with concerned community members.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

Marketing Checklist for Animal Shelters and Rescues

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Join The Rescue Effect