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Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

10 Tips to Promote Senior Pets

Prospective adopters often overlook senior pets in favor of younger animals. Here are 10 tips gleaned from animal welfare organizations to help get older pets adopted.

The Rescue Effect: Tools & Resources for Animal Shelters

Join The Rescue Effect campaign in 2025. We're providing shelters and rescues the tools and resources they need to increase critical adoption, foster and community engagement without having to change any processes or policies.

Step 6: Train Your Ambassadors

One of six simple steps to start your Adoption Ambassadors campaign.

Helping Horses Find Homes

Research suggests there are enough homes for all the country’s at-risk horses. It’s the ASPCA’s goal to help equine organizations find those homes.

Strategies for Placing Special Needs Horses

If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

They Did It: Equine Open Admission Shelter

Discover how 2 organizations moved to an open admission model to save equines and support their communities.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

4 Tips for Equine Matchmaking

Learn five tips to make better adoption matches for the equines in your care.

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.