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13 Social Media Tips to Increase Adoptions

Here are 13 creative tips to get equine adopters lining up outside your barn door.

Horse Matchmaking 101: Evaluation and Training

Learn about systems and processes that can be adopted by any shelter or rescue to increase the number of successful equine adoptions.

Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

They Did It: Equine Open Admission Shelter

Discover how 2 organizations moved to an open admission model to save equines and support their communities.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

How Conversational Adoption Can Help You Place More Horses in Homes

Learn 5 tips for shifting to a conversational adoption approach that will enhance matchmaking and increase equine adoptions.

They Did It: Increased Horse Adoption and Decreased Length of Stay with Customer-Friendly Adoption Policies

Learn how one adoption agency was able to help more at-risk horses by welcoming new adopters and transferring in more community members’ horses.

Join The Rescue Effect