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The Rescue Effect: Shelter Toolkit Overview

Find ideas for increasing adoptions through events, marketing your animals, and connecting your community to your important mission.

5 Tips for Thanking Donors

Use these five basic tips for showing gratitude to donors, building goodwill—and potentially fostering larger donations in the future.

Tips: Fundraising with Social Media

Tips to tackle the Facebook and Twitter fundraising frontiers.

Finding Foundations that Fund Animal Welfare

Check out this starter list of organizations that make giving animal-welfare grants part of their mission.

Serving Horses in Your Community with Strategic Intake Policies

Use these intake strategies to help more horses in your community.

Use a Food Calculator

Use this calculator to determine the correct amount of food for dogs and cats based on weight and life stage

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Updating SOPs

Your SOP should be reviewed at least once a year by all staff, department supervisors and the director.

Animal Shelter-Related Research

Animal welfare professionals serving dogs, cats, and horses can use this data-backed information to enhance fostering, adoption, relocation, and other programs.

Join The Rescue Effect