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GIS Video: How to Find Dirty Address Data

Have you been thinking about starting a GIS project at your shelter? Gathering the right data can help target the most at-risk animals in your community.

Using Geographic Information Systems (GIS) to Map Animal Data

Read about the ASPCA’s research into Geographic Information Systems and how it can be a powerful lifesaving tool for shelters.

Writing a Winning Press Release

Apply these five pointers to all press releases you write to help ensure they are chosen over hundreds of others sent in.

They Did It: Facebook Fundraising Success

Learn Facebook fundraising tips from a horse rescue that made more than $16,000 in two weeks when faced with an emergency.

Top 10 Tips for Responding to Negative Comments

When faced with negative comments, remember the 3 Cs: context, consistency and case-by-case. Here are tips on fielding hits from blogs, forums or Facebook.

Essential Tips for Effective Fundraising

The ASPCA’s Philanthropy team offers tips and best practices in animal welfare fundraising strategies.

Cultivate Generosity from Within: Create a Giving Culture

Fundraising is a collective effort. Every staff member, from directors to care and administrative staff, plays a role in donor engagement.

How to Create Electronic Certificates of Veterinary Inspection

Learn how to easily convert your health certificates, or certificates of veterinary inspection (CVIs), from paper to electronic forms.

Retail Smarts: Selling Used Tennis Balls

Creative marketing, at your service. Learn how you can repurpose donated items for profit in your retail store.

Personalized Training Helps Empower, Retain Volunteers

Read Ark-Valley’s tips on how getting personal gets the most out of your volunteers.

Join The Rescue Effect