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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

New Horse Adopter Guide

Share this handy guide from Horse Illustrated with all your new equine adopters.

4 Post-Adoption Tips for Equine Groups

Use these four tips to help ensure that horses and adopters are thriving post-adoption.

5 Ways to Engage Potential Horse Adopters

Learn 5 ways to keep potential equine adopters engaged with your organization and committed to adopting when you don’t have a horse who fits their needs.

How to Write Horse Adoption Listings

Learn how to attract equine adopters by writing compelling and transparent descriptions for every horse in your care.

Adopt a Horse Month 2024 Kickoff

Join us for the campaign launch webinar where we'll share strategies to boost equine adoptions over the coming weeks and beyond.

Volunteer Management Tips for Equine Adoption Organizations

Discover tips to recruit, train, and keep volunteers coming back to maximize your organization’s impact on the horses in your care.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

How to Place Hard-to-Adopt Equines

Do you take in equine who are challenging to place for adoption? Learn how to find good homes for your “hard to adopt” horses.

2024 ASPCA Right Horse Grants to Amplify Adoptions and Support Community Equines

This grant opportunity is aimed at supporting programs and processes that increase adoptions, focus on owner relinquishment intake, and/or help keep owned horses home.