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Five Tips for Using Social Media Ads to Promote Adoptable Horses

Utilize paid social ads to reach more adopters and save more equines.

Tips on Creating Effective Adoption Contracts for Horses

Crafting an adoption contract that protects the animal—and doesn’t discourage people from adopting—is a crucial step in finding more homes for horses.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

ASPCA® Adopt a Horse Month Resources

Use our equine resources to prepare horses for adoption, welcome new and existing horse owners to your agency, make effective matches, and support adopters post-adoption.

Four Tips for Healthy and Happy Donkeys

Here are four critical tips to keep your donkeys healthy and happy.

Expert Tips for Telling, Pitching & Sharing Your Stories

Learn how to master media relations, build your social media presence & create professional videos to rock your equine promotions.

Evaluating Horses for Better Matchmaking

Learn how one organization evaluates horses to match them with the right adopter.

Tips for Vets to Prevent Toxicity in Horses

Mitigating the risks of toxicity in horses is important. Read our top tips for incorporating toxic exposure prevention into your vet practice.

How Training Can Help Equine Welfare Organizations Increase Adoptions

Two innovative nonprofit equine organizations share how they developed creative programs to expand their capacity to help horses.

They Did It: Built a Successful Social Media Presence to Adopt Out More Horses

Learn best practices for using social media to promote equine adoptions from New Vocations Racehorse Adoption Program.

Join The Rescue Effect