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Matchmaking Made Easy: Conversational, Nonjudgmental Adoption Counseling Tips & Language Guide

Download these easy conversation guides to help with nonjudgmental adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Pet Adjustment Periods: The 3 Days - 3 Weeks - 3 Months Guide

Learn the importance of the 3-3-3 guideline for pet adjustment to help support adopters and fosters on what to expect during this period.

Pet Adoption Certificate from Foster Family to Adopter

Dog foster families can share this adoption certificate, which serves as a commemoration of the pup’s gotcha day and a contact information sheet.

Technology Resources for Virtual Meet-and-Greets and Adoption Processing

When conducting virtual adoptions, consider this overview of technological needs, including shelter software, electronic document signing, and web conferencing.

Moving Forward and Preparing for the Future: How Shelters Responded to COVID-19

Join our roundtable discussion about how 3 organizations managed the pandemic and what insights they will carry into the future.

New ASPCA Survey: Vast Majority of Dogs and Cats Acquired During Pandemic Still in Their Homes

As COVID-19 restrictions are lifted, 90% of dogs and 87% of cats are still in their homes.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Join The Rescue Effect