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Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

6 Tips for Following Up with Adopters

Following up with adopters is a key part of keeping people and pets together. Check out these tips to help your organization design an effective follow-up process.

They Did It: Surprise Kitten Visit

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.

Advocating for Meaningful Animal Welfare Policies Through Storytelling

Storytelling is a powerful way to showcase your lifesaving efforts and motivate lawmakers to remove barriers to keeping pets and people together.

5 Tips for Marketing Adult Cats Effectively

It’s easy for potential adopters to overlook adult cats for cute kittens. Use these five tips to help your adult cats stay in the spotlight.

Doggy Day Outs, Field Trips & Short-Term Fosters: Reducing Stress in Shelter Dogs While Increasing Volunteers and Adoptions

Discover simple and effective strategies to involve your community in volunteer outings that help reduce stress for shelter dogs and increase adoptions.

Meet-and-Greet Experiences that May Impact Dog and Cat Adoption

Discover dozens of research-based factors that can increase—or decrease—a shelter animal’s likelihood of getting adopted as a result of an in-person or virtual meet-and-greet.

They Did It: Decreased Length of Stay with Post-Adoption Spay/Neuter Contracts

Learn how 1 shelter used post-adoption spay/neuter contracts to get pets into homes faster and open space for more animals in need.

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