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Refresh Your Marketing for Long-Term Shelter Animals

Take these steps to review and refresh adoption marketing to find placement for longer-stay shelter animals.

Effectively Message How to Help Found Kittens

Access effective communication tools to engage and empower your community to know what to do when they find kittens who aren’t really lost.

Matchmaking Made Easy: Conversational, Nonjudgmental Adoption Counseling Tips & Language Guide

Download these easy conversation guides to help with nonjudgmental adoption counseling that uses positive, inclusive language to build trust and increase adoptions.

Meow for Now: Kitten Health, Behavior, & Wellness

Elevate your kitten foster program with kitten health and behavior resources for staff and foster families, including intake protocols and downloads for determining a kitten’s age and tips on kitten socialization.

12 Technology Tips for Virtual Meet-and-Greets

Use these technology tips to make sure your virtual meet-and-greets are glitch-free.

6 Simple Steps to Setup an Adoption Ambassadors Program

Use these 6 easy steps to take you from idea to reality with your Adoption Ambassadors program.

How to Host A Virtual Adoption Event

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

They Did It: Reinvented How They Talk About Behavior in Shelter Animals

Two experts provide examples and tools for messaging behavior in shelter animals that can be easily implemented into daily operations.

Marketing Checklist for Horse Adoption Organizations

Use our checklist to ensure you’re following marketing best practices for your website, social media, email, and more to adopt out more equines.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.