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Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Learn how to use social media to host fun virtual adoption events for animals who are in foster homes or don’t show well at the shelter.

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

Second Chance Animal Services and “Almost Home” destination for transported pets

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

Think holding a “Name Your Price” adoption event means no income? Think again! One small shelter in Minnesota tried it with great success!

Join The Rescue Effect