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If you're finding homes for special needs horses, check out these winning suggestions and strategies from equine rescues.

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Here are four approaches that use the power of media—both social and traditional—to get more notice and find more dog adopters.

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

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