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Partner with a retail mall to increase adoptions and find homes for special needs pets.

Forget fruit baskets—give the gift of kittens instead! This Illinois shelter showed up at local supporting businesses with kitty thank-yous in tow.

Learn how promoting pets as gifts can get more shelter animals adopted using research-backed techniques that save lives.

A message like “Adopt Me” on a vest or bandana is a clear directive for potential adopters, letting them know this animal is available.

Try these five dog-adoption resources during Adopt a Shelter Dog month or any time you want to promote the canines in your care.

Learn how free adoptions can lead to positive outcomes and significant benefits for animals and the community.

Use this marketing checklist to make sure your adoptable dogs and cats are getting maximum exposure to potential adopters.

Use these clever black cat adoption promotions from your colleagues in the animal welfare field to find more homes for sable-furred felines.

Learn the logistics of holding a virtual adoption event from Humane Rescue Alliance.

Use these tried-and-true tips to capitalize on Facebook and find more homes for animals.

Join The Rescue Effect