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They Did It: Opening an Adoptions Café Right in the Shelter

Lucky visitors can grab a cup of coffee and relax with some sweet feline company in a Sacramento shelter’s catfé.

How Animal Shelters Can Partner with Shopping Malls to Increase Adoptions and Donations

Partner with a retail mall to increase adoptions and find homes for special needs pets.

10 Tips for Shooting Great Video of Your Shelter Animals

Looking for some quick tricks on producing sharp, professional videos to promote your services and shelter animals? Here are our top tips for high-quality video

7 Ideas to Promote Your Shelter Animals on Black Friday

Get more animals adopted just in time for the holidays with these Black Friday promotion ideas.

Research Shows Why Shelters Should Offer Free Cat Adoptions

Waive fees and adopters will come. The price tag – or lack thereof – doesn’t affect the love or longevity of an adopter’s relationship with a cat.

5 Social Media Tips to Promote Animals for Shelters or Rescues

Social media tips to help you develop a plan for campaigns like National Adoption Weekend, Adopt a Shelter Dog Month, Help A Horse Day—and any time of the year.

Choosing and Working with Offsite Adoption Partners

Here’s how to find community partners to help you create a successful offsite cat adoption program.

Setting Up and Preparing for Offsite Cat Adoptions

Want to reduce length of stay for cats? Here’s how to set up and prepare for successful offsite cat adoptions.

Adoption Promotions for Harder-to-Place Dogs and Cats

Download our easy-to-use promotion guide and help senior pets, special needs, and long-stay animals find loving homes.

How to Go Live on Facebook, Instagram, and Twitter

Going live for an event, campaign, or just to show off animals boosts your social media strategy and helps raise visibility. Get best practices on how to go live.